Taureans love pleasure and material gain. For them the outcome is all that matters, and it only matters if they have gained. They are physically sensual and tender, and love to bask in excess. Their ultimate pursuit is "the good life" in every sense of the phrase.
Like the bull that represents them, Taureans are often seen as stubborn. However, what some see as stubbornness is actually the Taurean's will to stay their chosen course to reach their goals. Bulls are pragmatic and dependable, and left to trudge along at their own speed usually attain that which they seek.
Being born in the House of Venus, it really should come as no surprise these self-indulgent pleasure seekers are also great lovers of the arts and all things beautiful. They need to be surrounded by beauty to be happy. Taureans also value tradition, stability and loyalty. At times they may be very sentimental, emotional. Conversely, there is nothing impractical about the slightly conservative Taurean. They are not risk takers. Nor are they likely to fall for get rich quick schemes. While the ways of the stable Taurean may not suit others, they ensure these Bulls will find the earthly rewards they seek.
